Why do you do?

This is certainly the $1,000,000 question!

Knowing why we do things is certainly the most crucial element that will be bring clarity and sense of purpose in our lives. Moreover, that will be the best way to sustain a constant effort, even when we feel tiredness or doubt (and those moments will happen in any project).

One other very positive aspect of knowing what is our intention, is the fact it allows us to communicate clearly to others. And ultimately, people will be able to know if they find a personal resonance in our creations. Here at “Indie Goes”, knowing WHY we do things has become a regular question. If we don’t find an exciting purpose in doing something, we simply don’t do it! 🙂

Here is a very good TED speech about how great leaders can inspire action by promoting the ideas behind their products. Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

Direct link to the talk.